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Essays 361 - 390

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

Siegfried Giedion's "Mechanization Takes Command"

of work those appliance could not do. Giedions treatment of this spurt in technological advancement and how it did not provide it...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...

Media Takes a Constructionist View When Reporting on Sexual Behavior

sexual behavior that conforms with their personal desires. Obviously, when a child would be harmed, or even murdered, such tendenc...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Society and the Beneficial Direction Women's Influence is Taking

charge of other countries. In some way, the fact that the most powerful nation in the world is run by males plays into the idea th...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Taking Video Games to China

two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the compan...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Trinidad and Tobago Tourism Branding Strategies

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Taking a Cruise to Puerto Rico

addition of standard ancillary cruise line activities. The post-9/11 recession and virtual halt of pleasure travel was deva...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

'The Road Not Taken' and 'Stopping by the Woods on a Snowy Evening' by Robert Frost

line assures us that we are in this world" (Ogilvie et al.). There is a very relaxed, yet very introspective, tone to the lines as...

Ministry Calling and Taking a Spiritual Journey

a place where she could just live with normal people, people with jobs, people with dreams, people who believed like she did. Desp...

Taking Risks and Adolescence

that one can incorporate the extreme with the ordinary? Indeed, risk taking represents a bit of all of these definitions, inasmuc...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Saturn Case Study

Saturn division and the UAW (Schneider & Stepp, 2004). The Saturn plant is considered to be an integrated automobile manufacturin...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Taking a Deliberative Approach to Cultural Conflicts and Its Advantages

fundamental operations of a given community, not the least of which includes issues of law, politics and economic strength. In sh...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Adult College Females and English Class Risk Taking

gender is also a determining factor in how aggressively knowledge is attained (Vangelisti et al 247). What studies have conclusiv...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...