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must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

cultures and for those companies melding together different cultures brought together through mergers or acquisitions" (p. 35). W...

remainder of the year (Blunk et al, 2006). Many believe it never really came back all the way before the current crisis hit (Blunk...

airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

Porters 5 Forces analysis model is a well established analysis model. The model has been around for many years, the writer looks ...

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Security Officers" at more than 450 U.S. airports (Passenger screening). The security officers, along with over 1,000 other "crede...

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...

company says. In order to consider the airline it can be examined by looking at the airline and its operations from several differ...

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Chicago, and the start of the Memorial Day weekend. It was also the day that American Airlines flight 191, bound for Los Angeles, ...

one should trade for security is as old as the Republic itself, with Ben Franklin famously weighing in with the sentiment that any...

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...

(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...

flying longer than they rightfully should have (Mutzabaugh, 2004). In a free market scenario, the critics contend, government bail...

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...