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Essays 31 - 60

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Aspects of European and American History

This paper presents discussion of five issues that pertain to European and American history, such as the factors that compelled Eu...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

European Historical Signficance of Herder's Outlines of A Philosophy of the History of Man and Burke's Reflections on the Revolution in France

citizenry/monarchy relationship was, according to Burke, to secure the districts power over the people as a means by which to main...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Answering Economic Questions

(Nellis and Parkler, 1998). Therefore once more or less than the optimal number of units are produced the average total cost will ...

Being Single and Being in a Relationship Compared

ones self-esteem is constantly defined by the opinions of others, and confined to the very narrow parameters of whether or not one...

Regional Integration

it (Oxfam Education, 2007). This alliance had two primary objectives: to forestall another war, i.e., to encourage and foster peac...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

Against Illegal Immigration

eradicated in the US; suggestions to tighten borders, punish those who hire illegal workers; eliminate amnesty IV CONCLUS...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Day-Age Theory of Creation

While this fact does not indicate that the author of Genesis intentionally used the word "yom" to indicate the passage of billions...

Role of the Feminine in Ancient Creation Myth

males. In both "Enuma Elish" and in Hesiods mythology, the Earth goddess is described in terms of motherhood. Tiamet first rages a...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

The Role of Credit Card in Creating Money and Raising Living Standards due to the Impact on National Economies

user and the market in which the card is being issued. In the past the role of the credit card was that of a facilitator, allowi...

The Benefits and Problems Associated with the Single European Currency and the Impact of a Strong Euro on Businesses in the EU

concerns that the EMU might not support the individual national interests or policy determinations of the member countries, especi...

Enlarging the European Union and Who Benefits

Ireland, have not brought down the barriers to the free movement of labour and are not yet required to as a settling in period exi...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Turkey and EU Membership

aimed at creating a stable and the ability to guarantee certain human rights are all needed. These requirements are known as the C...

Single European Currency and Greece

once in operation. The government spending must be under control, with the total amount of government borrowing not exceeding 60% ...

Single Currency of Europe

even greater changes in order for their economise to be brought in line. This has meant changes in the economies as well as the fi...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Euro Single Currency Problems

In five pages this research paper examines the problems associated with the European Union's single 'Euro' currency. Five sources...

EU Transformation and its Major Developments

In five pages this paper presents a literature review on the reforms to agricultural policies and the introduction of the single E...

Global Pricing and Northern Ireland Businesses

Two companies - Enron and Andersen Consulting - have damaged that movement perhaps irreparably. The Enron scandal is too new to h...