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Essays 91 - 120

Change at Monsanto

In the 1990's Monsanto changed from a general chemical company to a firm specializing in life sciences. Using a case study the ch...

Change in the Tourism Industry

ticket prices may be, or a lower cost option with less access, may be an option. Alternatively value needs to be added, either in ...

The Changing Language Associated with Human Resource Management

that is worthy of consideration is to assess why there have been changes and how these may either reflect or create different perc...

Theories of Change and Conflict

Any change brings resistance because change is frightening to many people. Leaders must be able to introduce, plan, and implement ...

Discussion Questions from Week Six on Business Change and Leadership

groups. As market sizes diminish, businesses will need to implement changes that will provide more greatly detailed information a...

Creating an Individualized Corporate Identity for a Hotel

the core logo is shown below in figure 1, however, it is also used in different formats. The web pages see this core image, but al...

Changing Image and Preparing a Presentation

However, no matter what level of marketing takes place, the message will only remain in place and become the new associations if t...

Presidential Primaries and the Media

documented facts and a combination of interest and intrigue. Substantiating this foundation of truth is only accomplished one way...

Nora Helmer in Henrik Ibsen's A Doll's House and Edna Pontellier in Kate Chopin's 'The Awakening'

In six pages these two female protagonists are contrasted and compared with their respective self images also considered. There a...

Power and Violence in One Hundred Years of Solitude by Gabriel Garcia Marquez

telling, the generality of it is that in the midst of brutality, magic still exists and in the never-ending search for power -- pe...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Chopin, Beethoven, and Debussy

alternation provides a canvas to the "rich ricercar" variation technique, which Debussy employs (Schmitz 102). The second "image...

Differing Perspectives on Society, Socialization, and Self Development

and so forth necessary to fulfill their new roles and function effectively" (Ashforth and Saks, 1996, p. 149). Socialization withi...

Mother and Child Images in Common Sense by Thomas Paine

In six pages an examination of Common Sense by Thomas Paine analyzes the images of mother and child the author used to articulate ...

Napoleon Bonaparte and the French Revolution

note that the king was somehow able to alienate all sides. This required a direct approach in the form of legislation: "Revolution...

Communication and Poetry

the antiques she notes that "there was no need of love (Jennings). This appears to be a reflection of her most hidden needs and de...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Major Images in 'Song of Myself' and 'Sleepers' by Walt Whitman II

In six pages this paper contrasts and compares the images featured in these two poems by Walt Whitman. There are no other sources...

Self Esteem and Body Image

image particularly as it relates to sex and age. As suggested above, media plays a role in a culture besieged by messages of wha...

1999 Mayor's Race in Philadelphia

killing this tax, Bochetto would deny Philadelphia its largest source of revenue, which is a fact that is well known to the busine...

Love and Death Imagery in William Shakespeare's Romeo and Juliet

In eight pages this paper discusses the images of love and death that reinforce the tragic inevitability of Romeo and Juliet. Six...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Literature and Characterization

fears, and in doing so leaves behind his childhood and begins the journey toward young adulthood. One of the earliest devices ...

Four Arguments for the Elimination of Television by Jerry Mander

of the Long Island environment. II. TV REPLACES HUMAN IMAGES Like its computer counterpart, Mander (1978) indicates that televis...

Sigmund Freud and Friedrich Nietzsche's Poetic Writings

In six pages this report examines the poetic writings of Freud and Nietzsche in an analysis of their uses of analogies, images, an...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...