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Essays 1981 - 2010

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Workplace Illness and Injuries Cost

In three pages this paper considers Australian businesses in a discussion of the various factors that affect workplace illness and...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

2001 and Beyond at Boeing

In ten pages the proposed merger between Boeing and McDonnell Douglass is examined in terms of the effects it will have on Boeing'...

Boeing Company Business Analysis

In 5 pages this paper considers the airline industry with special emphasis upon the situation at Boeing such as mismanagement, lac...

Film Reviews and Business History

In eighteen pages film reviews consisting of seven reactions and summaries of approximately two and a half pages each consider suc...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Harvard Business Case Study on Hudepohl Brewing Company

In twenty pages this paper presents a Harvard Case Study of Hudepohl Brewing Company in a corporate overview with recommendations ...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Global Internet Business Opportunities and Challenges

has as its multimedia domain , the World Wide Web. The Web is the tool that makes possible the leaping across the world in split s...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Overview of Dow Chemical Company

In eight pages Dow Chemical is examined in terms of its business outlook. Five sources are cited in the bibliography....

Bakery Business Assessment

In eight pages the Bakery Business is discussed in a general overview with examples provided and a lucrative assessment is conclud...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

SWOT Analysis of Tootsie Roll Industries

Tootsie Roll Industries are the focus of this business history, background, and SWOT analysis consisting of seven pages with sugge...

Analysis of the Health Club Industry

In ten pages a health club business plan sample is included in this health club industry analysis. There are 7 sources cited in t...

Case Study on Entrepreneurship

In four pages a person's efforts to start a local food delivery business is examined in an analysis of socioeconomics, demographic...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...