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Essays 2011 - 2014
The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...
order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...
lease is one that does not meet any of these four criteria. For the lessee, operating "leases are treated as current operating ex...
segments: economic, demographic, socio-cultural, global, technological and political/legal (Hanson et al. 2008). These can be vie...