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Essays 361 - 390

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Continuity Planning for Small Business

Though the sheer volume of information at the site is daunting, it is an ideal place to begin learning about disaster recovery in ...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Corporate Culture in Small Business

they get paid. The owner needs to scrutinize the books to see if there is any way to offer some sort of benefit to potential sales...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Small and Medium Size Business Occupational Safety Promotion

In seven pages this paper discusses how coalition programs can assist smaller businesses in promoting safety in the workplace. Si...

Small Business and the Costs of Government Interference

In seven pages private businesses' compliance to government regulations are examined with a discussion of economic and tax issues ...

Small Businesses, Big Obstacles

in the big world of business. For this path, also, is one of unknown waters and one marked with a number of hidden and obstructiv...

Small Business and Global eCommerce

In five pages statistics and examples are provided in a consideration of electronic commerce and its growth due to globalization. ...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Inventory Systems for Small Businesses

In a paper of four pages, the writer looks at inventory systems. Different inventory management systems are explored in the contex...

Entrepreneurship and Small Business

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...

Small Business Rewards and Compensation Program Proposal

people work is to make a living and everything else is secondary. II. Case Study In order to draft a compensation and rewar...

Small Business Inventory Management Automation and Networking

not survive the next generation of technological advances. The truth is that even though applications, hardware and possible spee...

Small Business and Systems Problem Resolution

information technology to create strategic business advantages. It would use an outside IT company to come in and evaluate their ...

Research Recommendations for Portugal's Small to Medium Sized Businesses

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

Small Business Creation Plan

course, not all small businesses make it big. However, the examples of small businesses that just survive, or do okay, are not as ...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...

Scope Of Business Within The American Society For Quality (ASQ)

as a method of management that stresses its focal point - and bottom line - on utmost quality, there are a number of consideration...