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Essays 601 - 630

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

E-strategy

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

Marketing Theory Development

and even horror scenes, a formula that is followed by the exhibition to today. The exhibition also changed to suit the environment...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Marketing Plans and the Incorporation of eMarketing

it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Historical Overview of the Industrial Revolution

In five pages the Industrial Revolution is examined in an overview that includes social and technological changes, wealth, consump...

A Mexican Family Businees and NAFTA's Impact Case Study

In a report that consists of 5 pages a Mexican second-generation family business is the focus of a case study to determine NAFTA's...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

IT and Business Models

practical outcomes (Thompson, 2007; Wiseman, 1988). The concept of IT as a key part of strategy and the need for models to recogn...

B2B VERSUS B2C: ETHICS, REGULATION AND LEGAL ISSUES

Compliance regulation also differs. B2C compliance tends to boil down to a couple of things; namely, let the buyer beware and trus...

MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

Cyer Law Privacy v. Security

Businesses have an interest in free information flows. Businesses are also under a threat from cyber criminals and terrorists. Whi...

Using Theory to Create a Business Outline

that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the grea...

Environmental Business for Virotech

This facilitates an approach where there can be a damaging of the environment, but where there are measures in place to clear up t...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Business Scenarios and Their Contextual Requirements

stock of all facets of a situation before committing to a decision. The reason such an approach is wise is that business is subjec...

Baby Healthcare Business Proposal

there is a distinct shortage of quality care that provides the choices that mothers want. 2.1 Services to be Provided To provid...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Organizations and Market Orientation

needs can lead to demise or threat of it. An IBM Example Until the beginning...

Post Industrialization Graphic Design

had it been possible to combine content and layout abilities in the same medium, and at the same time. The personal computer not ...

China Politics and Business Climate

finally being admitted to the organization), the country has begun several reforms, including relaxation of its stance against for...

Western Civilization of the Future

countrys blossoming authority. The two incidents that prompted such a drastic stance toward foreign policy dealt with Russi...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...