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Essays 631 - 660

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Marketing Theory Development

and even horror scenes, a formula that is followed by the exhibition to today. The exhibition also changed to suit the environment...

Examining Business Ethics

favorable opinion and thereby preserve the market capitalization available to them through stock market activity. Positive ...

MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

B2B VERSUS B2C: ETHICS, REGULATION AND LEGAL ISSUES

Compliance regulation also differs. B2C compliance tends to boil down to a couple of things; namely, let the buyer beware and trus...

Cyer Law Privacy v. Security

Businesses have an interest in free information flows. Businesses are also under a threat from cyber criminals and terrorists. Whi...

Using Theory to Create a Business Outline

that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the grea...

IT and Business Models

practical outcomes (Thompson, 2007; Wiseman, 1988). The concept of IT as a key part of strategy and the need for models to recogn...

E-strategy

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Marketing Plans and the Incorporation of eMarketing

it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Environmental Business for Virotech

This facilitates an approach where there can be a damaging of the environment, but where there are measures in place to clear up t...

Evolution of the Business Organization

of the colonies and increasing standards of living were attributed in part to the increased ability to produce more than ever befo...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Why Do Companies Failed to Make Accurate Capital Investment Decisions?

the back of envelope it would be unsurprising that the results will be lacking. However, it is not a problem that is associated on...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Supply Chain Differences between B2B and B2C Organizations

to the above statement can be found in the sites handling of personal information. Security measures are much improved over what ...

Integrated Technology and Smart Business

is used, technophobes may be scared of the impact it will have; such as disempowering employees and eliminating jobs. Others may s...

Ethics, Law, and Regulation

more regimented a country is, it seems, the more thought is invested into the consideration of how to structure e-businesses so th...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Doing Business in Russia

even less access to any goods and services other than those of the traditional culture. A class dichotomy quickly developed...

Business Scenarios and Their Contextual Requirements

stock of all facets of a situation before committing to a decision. The reason such an approach is wise is that business is subjec...

Baby Healthcare Business Proposal

there is a distinct shortage of quality care that provides the choices that mothers want. 2.1 Services to be Provided To provid...

The Problem of Avoiding Bankruptcy

In 2012 more than 40,000 businesses in the US filed for bankruptcy. While there is a great deal of literature supporting successf...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...