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Essays 61 - 90

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

'Green Business' and The Bay Area Green Business Program

to work with small and medium-sized businesses - auto repair, printing/graphic arts, and wineries. Small operators do not have de...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Planning; Monetary, Human Resources and Knowledge

define the term. There are many different interpretations of these terms, one of the best to use a definition from a management ac...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Small Business Management

not have any personal contact with customers (AllBusiness.com, 2006; Wolfe, 2006). In this company, the customer is always first w...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

IT Applications for Small Business or Small Offices of Large Organizations

mimic those used in large companies. Small businesses typically do not have resources to pay employees who are not directly invol...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Enterprises Owned by Families

in these businesses face different challenges than others because there is a family dynamic and a business dynamic. Often, if ther...

Small Business Accounting: The Value of Business Acumen and Networking

by any professional who runs his or her own practice - should one expand ones practice to attain a higher level of service and com...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

Articles on ERP

process. The decision making process is dependant on two main components, the first is the input data and the second is the transf...

E-Commerce Business Comparisons

developed an outline for the requirements of a e-commerce business and the way they need to satisfy customer needs, for both B2B ...

HAPPY PAWS DOG RANCH SMALL BUSINESS

interaction. Along these lines, not all dogs are accepted - each dog that is new to Happy Ranch needs to undergo evaluation to ens...

Issues with Small Businesses

National Minority Supplier Development Council (NMSDC). This certification may be a great asset to the business (Kessler, 2010). ...

Legal Issues in Catering

Contracts are legally enforceable agreements between two or more persons who are deemed to be competent to enter into such a legal...

ABC Solutions and Developing Software for Midnight Auto Supply

In this seven page paper a proposed development of a software system that will allow a small family business chain to integrate fu...

Starting a Small Business and What Should Be Considered

being objective, realistic, open to change, and looking for and creating opportunities" (Gray, 1996; p. SOHO). Everyone tal...

Twenty First Century Business

In a paper consisting of five pages small business growth to maintain pace with changes in technology and conducting business over...

Business Sole Proprietorship

liability is offset by the relative simplicity of the income and expense records required by the Internal Revenue Service (IRS) an...

Skills and Not Technology Are the Components of Management Success

In ten pages this paper discusses how the supervisory skills of a manager are more important than technological prowess in project...