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Essays 811 - 840

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

The History of Wal-Mart

branched out from its Arkansan roots (Wal-Mart (a)). The corporation opened its home office and first distribution center in the n...

Teamwork and Communication Development and Increases

to gel and to feel comfortable with each other, the use of team building exercises is often used, such as boot camps where teams h...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Training and Development in Retail

up were even dress down their appearances. Smith has two stores in operation throughout the city, located far enough from each ot...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

Wireless Industry Overview and ATandT

within a particular industry, but we have taken the framework and made it fit on the wireless industry. Following that, th...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

A Business Overview of the AOL Time Warner Entertainment Conglomerate

average of 15.11 (Yahoo Finance, 2003). However there are some more favourable points, the revenue per employee is higher than ave...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Success Strategies of Michael Porter and David Aaker's Saturn Corporation Case Study

The first factor that any paper of this type will need is a theme, or a thesis statement. The thesis statement is one on which th...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Case Study of Brewery Group Denmark

company access to the right markets without needed to develop their own distribution network. The distribution has been a key fa...

Student Case Study on Viking Sewing Machines

some common goals. In being a new leader this had advantages. Lewin observed occurring in three stages where it is successful, the...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...