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Essays 241 - 270

Radio Industry Considerations

sound alike and while many news reporters claim to be objective, there is usually an obvious slant. For example, it is thought tha...

How Could You Do That? by Laura Schlessinger

In five pages the review of this book by the controversial radio talk show host examines responsibility, conscience, and character...

Chicago's Radio History

In six pages this paper discusses Chicago's radio history with technology and the Internet among the topics examined. Eight sourc...

Station KYW and Chicago's Radio History

In six pages this paper examines the Westinghouse owned KYW, the first radio station in Chicago, with premier broadcast highlights...

FCC Censorship's Positives and Negatives

the first amendment. Yet, it was not an easy road to take. In 1992, the FCC fined the Infinity Broadcasting Company--the firm that...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Media Technology Pioneer Lee de Forest

In five pages this paper celebrates the virtually unknown film and radio contributions of inventor Lee de Forest. Six sources are...

Politics and the Influence of Radio During the Years 1920 to 1940

the airwaves these days. But for the times (and in examining the history), the radio rhetoric of the 1920s and 1930s was quite str...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Stifling Talk Radio/First Amendment Issues

the Bill of Rights. The rights ensured in these amendments were considered by the Founding Fathers and the original States to be f...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Radio News Article Analysis

of the interviewee, but the format is a strong forum for the interviewer, where they are using information and other reports to tr...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...