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Essays 241 - 270

How Could You Do That? by Laura Schlessinger

In five pages the review of this book by the controversial radio talk show host examines responsibility, conscience, and character...

FCC Censorship's Positives and Negatives

the first amendment. Yet, it was not an easy road to take. In 1992, the FCC fined the Infinity Broadcasting Company--the firm that...

Radio Industry Considerations

sound alike and while many news reporters claim to be objective, there is usually an obvious slant. For example, it is thought tha...

Media Technology Pioneer Lee de Forest

In five pages this paper celebrates the virtually unknown film and radio contributions of inventor Lee de Forest. Six sources are...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Media Mogul William S. Paley

in 1928, which ultimately led to the family buying majority control shares just one year later (Paley, William S.). Once th...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Distribution Channels for Sirius Radio

Sirius-ready audio equipment is sold, all the purchaser need do is subscribe to the Sirius service. This is similar to the method...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Product Life Cycle and Sirius Satellite Radio

1. Product and Revenues Life Cycle Curve Source: (The Product Life Cycle, 2005) In the case of Sirius, it...

Terrorism Preparedness, Travis County, Texas

Balcones Escarpment, with the land to the west being more arid than the country to the east; the vegetation varies accordingly, ra...

Abraham Maslow's Hierarchy and the Film Radio

progressive needs of safety and security, love and belonging and the need for esteem (Boeree, 2004). If, at any time, individuals ...

SWOT Analysis of Sirius Radio

2004). This is a huge strength since most people are very concerned with having a variety of songs they like (Dailey, 2004). In ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Canada's CRTC

running of the entire organization, and the commissioners include the chairperson, senior advisor, executive assistant, administra...

Historical Overview of Radio

the German physicist, Heinrich Hertz, discovered radio waves. They were seen as "a form of electromagnetic radiation with waveleng...

Prejudice and a Liberal Media

they would be retiring soon. However, throughout the years it has been apparent that these media giants side with the Democratic p...

Politics and the Influence of Radio During the Years 1920 to 1940

the airwaves these days. But for the times (and in examining the history), the radio rhetoric of the 1920s and 1930s was quite str...

FCC Fine Regulations and Sirius Satellite Radio

(McLean, 2001). But in July of 2002, the era of satellite radio began with Sirius Satellite Radio and its friendly compet...

Preferential Media Usage Among College Students

female college students also responded that the online experience is a more comfortable way to interact with others. In fact, the...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

AM FM Radio Manufacturing

The first stage is to identify the different parts that are needed as these will be mostly outsourced and rough into the company. ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...