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Essays 541 - 570

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Entrepreneurship and Small Business

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...

Research Recommendations for Portugal's Small to Medium Sized Businesses

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

Business Process Management's HRM Tool

berating workers as for refining the assembly line. Drucker (1998) and others point to the futility of such an approach, along wi...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Small Business and Systems Problem Resolution

information technology to create strategic business advantages. It would use an outside IT company to come in and evaluate their ...

Small Business Creation Plan

course, not all small businesses make it big. However, the examples of small businesses that just survive, or do okay, are not as ...

Organizations, HRM, and the Impact of Trends in the Labor Market

trends which the employers cannot change or influence, these are social trends such as increased knowledge due to the flow of info...

Varied Faces of Management

paradigm, where individuals should be encouraged to practice innovation and creativity wherever possible. Staff management still ...

Staff, Department & Project Mgmt

include such concepts as "Division of work," which specifies that "Human resources can be efficiently used by specialization of ta...

Small Business Rewards and Compensation Program Proposal

people work is to make a living and everything else is secondary. II. Case Study In order to draft a compensation and rewar...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

Large Companies, Small Businesses, and the Necessity of Succession Planning

management be transferred (Hackman and Rex, 2005). If these considerations are undertaken prior to the events the result ca...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Career Path as a Marketing Manager

that there is a greater benefit to outsource the task to a specialist agency where there is be a higher degree of expertise that t...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Meena and Pearl Dock's Small Business Purchasing

In five pages this paper examines purchasing decisions that need to be made in a consideration of imports and risk factors as they...

Small and Medium Size Business Occupational Safety Promotion

In seven pages this paper discusses how coalition programs can assist smaller businesses in promoting safety in the workplace. Si...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Small Business and the Costs of Government Interference

In seven pages private businesses' compliance to government regulations are examined with a discussion of economic and tax issues ...

Small Business and Global eCommerce

In five pages statistics and examples are provided in a consideration of electronic commerce and its growth due to globalization. ...

Small Businesses, Big Obstacles

in the big world of business. For this path, also, is one of unknown waters and one marked with a number of hidden and obstructiv...

Small, Nonprofit Agency and Database Management

knowledgeable programmer is on board to create the database as some expertise is necessary. If there are no members of this nonpro...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...