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Essays 391 - 420

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Vietnam War and the Role of the Media in Shaping Public Opinion

In eleven pages this paper examines the conflict in Vietnam and how the public opinion was shaped by the media's depiction of eve...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

AIDS, HIV, the Media and Global Social Problems

In eight pages this paper examines the media's role in reporting the global social problems of AIDS and HIV that have devastated A...

US Society's Polarization Regarding the Vietnam War

In five pages this paper discusses how US culture was polarized as a result of the Vietnam War and considers the media's role. Fo...

Neil Postman's Amusing Ourselves To Death

In 5 pages this paper provides a review of the text and its depiction of the media's mind numbing aspects and what has caused this...

January of 1979 Media Uses and Public Perceptions

In five pages this paper examines media uses and public perceptions of the media during this time period. Six sources are cited i...

Traditional Media and the Effects of New Media

"The long-term prospects for the cannibalization of magazines (especially special-interest titles) by the Internet may be slightly...

Rubin 'Hurricane' Carter's Trial Coverage

This paper contrasts and compares African American and mainstream media's depictions of 'Hurricane' Carter's trial in eight pages....

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Media Representation and Cultural Diversity

An article on African American actress Jada Pinkett is discussed in this tutorial essay of five pages in an exploration of the med...

News Media and Violence

In ten pages this paper examines the news media's reporting of violent acts and the motivation behind such reports. Five sources ...

Arguing Against Tabloid Press and Media Compromise

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

Homelessness and the Media's Negative Portrayal

In seven pages this paper discusses the shift between the 1980s to the 1990s regarding the media's portrayal of homelessness from ...

Nonwestern Media, Justice, and Crime

In ten pages the media representation of crime is examined within a Saudi Arabia context with a consideration of controls exercise...