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Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

SME's and Influences of Government Policies

In five pages this paper examines the United Kingdom's government policy regarding small and medium sized enterprises in terms of ...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

Literature Review to Identify Gap in Research of E-Learning Will Use in Small and Medium-Sized Enterprises

order to determine what type of research, and potential research questions, may be viable therefore the first stage is to consider...

Differential Accounting in Canada in the Context of International Harmonisation of Accounting Standards

difference there is a very persuasive argument in terms of practical costs and implication, especially when the importance of priv...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

SMEs and Banking in Saudi Arabia

The subject is broad, but the levels of SMEs in the country is still relativity low, despite making yup the majority of private en...

SMEs and Banking in Saudi Arabia; Methodology and Findings Paper

There are three general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wied...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

Pros and Cons of E-Commerce for SME's

and for many companies these will be higher than initially planned due to hidden or unexpected costs, such as increased fees for t...

Research Report 'Taking the Plunge 2000; Sink or Swim' Reviewed

including the document entitled "taking the Plunge" which was the organisations own research undertaken two years earlier in 1998....

Myanmar and Function of SMEs

Asian currency crisis of the late 1990s Singapore was on target to overtake the United Kingdom in per capita GDP. It suffered alo...

Quebec's Small to Medium Sized Businesses

In twenty five pages the Quebec province is the focus of this business consideration of small and medium sized companies with the ...

Quebec's Small and Medium Businesses

In twenty pages this research paper compares Quebec's small and medium sized businesses with those throughout other Canadian provi...

Business Computer Sales Outlook

In ten pages this paper examines small to medium size business in a consideration of the impact of computing changes on them. Elev...

Small and Medium Business Accounting Information Systems

In this five page paper the impact of accounting systems on small and medium sized businesses are assessed with such issues as the...

SMEs and AIS' Impact

it seems that the climate for small businesses is better than ever. With the advent of the Internet, small and medium sized compan...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...