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Essays 91 - 120

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Tariff Classification Principles

This 3 page paper gives an overview of some tariff classification principles. This paper includes discussions of drones and smart ...

Addiction Theories, Definitions and Issues

basis. Rather than automatically discount such plans, practitioners must always evaluate these tentative suicide plans and the int...

INFORMATION TECHNOLOGY – TRENDS AND USAGE

Focuses on using smart phone technology for a supply chain in a Fortune 500 company. There are 3 sources listed in the bibliograph...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Making a Promotion Decision

al, 1999). In this case the problem is the departure of a regional manager, this leaves a space that is to be filled. The job und...

America’s Grade Schools and the Importance of Technology and Technology Integration

rest of the world in ways early educators would have thought unimaginable. From early ages, children are exposed to technology, a...

Investment Assessment; Smart-Light

as a source of differentiation (Thompson, 2003, Mintzberg et al, 2003). The units are projected at selling for a total of three ...

Brain Research and Ethics

to neuron across "wires" called synapses (Ingram 14). The healthier the synapses, the better the brain works. However, as human be...

Smart Clothing and Wearable Computer Technology

between this system and: "passive reminder system (such as a paper organizer) or a context-blind...

Smart Abstract Trait

his feet and hands when he uses them. John still lives at home with his mother, and has never been successful at completing self-...

DECISION MAKING MODEL AND PIKES PEAK COMMUNITY COLLEGE

up and taking responsibility for it. The Smart Choice Model, on the other hand, relies on PrOACT (problem definition, clar...