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Essays 1231 - 1260

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Communnication, Technology, and Social Changes

and the society. The Planned Parenthood Federation could produce a short documentary that reports the services they provide that a...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Leadership and Social Work

social work, one can find many people idealistically devoted to causes that are important to them. It is not an easy path to becom...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Vocational Rehabilitation Counseling: Case Study Analysis

of school for a year and needs direction. He has never held a job. Mark is currently living with his parents, receives SSI benefit...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Social Stratification and Inequality

rewards of the position must be sufficiently high that this induces people to fill this position despite its complexity. This view...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

How Health and Social Influences May Prevent Economic Development

corruption have prospered. Therefore, corruption alone cannot be seen as a source of constraint. Sachs (2006) notes that the per c...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Redefining Privacy in Social Networks

century, certain technologies have become an ubiquitous aspect of modern life. Chief among these technologies is that of social ne...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Social Work and Gerontology

dedicated to offering equal opportunities to all classes of people. Of course, reality indicates that social practice often falls ...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Perfect Competition and Other Market Structures

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

Social Networking and Transformational Leadership in Learning Organizations

of information among employees at all levels of the organization, to develop organizational knowledge in the most broadly effectiv...

The Family System in Society

families, something unheard of in the past. Also, the dual career couple is the primary family working pattern today (Elloy & Flyn...