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Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Psychology and Culture of Infidelity

In twenty pages marital infidelity is examined from psychological and cultural perspectives. Fourteen sources are cited in the bi...

Criminal Profiles and Psychology

In sixty pages this paper discusses psychological profiling of criminals in an application of various principles to Jack the Rippe...

4 Themes in Weiten's Psychology Themes and Variations

In three pages this paper analyzes 4 themes that are featured in this text. One source is cited in the bibliography....

Film What Dreams May Come and the Psychology of Sigmund Freud

by Robin Williams, is in search of his wife within the backdrop of what he perceives to be the afterlife. Indeed, Freuds dream of...

Factors Influencing Behavior from an Adolescent Psychology Perspective

In six pages factors that influence adolescent psychological development such as environmental and genetic factors are explored. ...

Psychology and Self Esteem in Child Development

childhood develop self-esteem encompasses several elements. I. INFANCY There is perhaps no more vital a growth period in an indi...

Government and the Use of Psychology

In five pages this paper presents British political examples in a consideration of how governments use psychological manipulation ...

A Methodology on Sports Psychology

In this paper consisting of eight pages negative athlete feedback and proposed methological research regarding this link are discu...

Art and Psychology

In five pages this paper discusses the psychological impact of art in an analysis of facial expressions when one is doing somethin...

Substance Abuse and Psychology

In five pages this paper discusses various psychosocial components as they relate to substance abuse issues. Thirteen sources are...

Training Psychology of East Germany's Olympic Athletes

In nine pages this report discusses the GDR Olympic athletes in terms of the psychological training they must undergo that is in a...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Ethics and Organizational Psychology

is uncertain. Each of these situations produces a myriad of feelings and a work psychologists job is really to assist the ...

Comparative Analysis of Transpersonal and Humanistic Psychology

In eleven pages humanistic and transpersonal psychological perspectives are contrasted and compared. Nine sources are cited in th...

The Psychology of Battered Women's Syndrome

The syndrome is discussed both as a psychological problem and a legal defense. The prevalence of this condition is discussed in te...

Exercise Psychology/A Research Proposal

This research paper endeavors to offer insight into the motivation of individuals in exercising in order to lose weight. The write...

The Seven Deadly Sins Jewish, Christian, and Classical Reflections on Human Psychology by Solomon Schimmel

In five pages this paper examines the unethical representation of sin in Schimmel's text. There are no other sources listed....

Psychology and Identity Approaches

people and in some way negates the assumption of uniqueness. Yet, psychologists recognize that while people are unique, there are ...