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Essays 541 - 570

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of Media Giants Vivendi, News Corporation, and Time Warner

report? Literature Review In 1992, Ben Bagdikian reported that in the United States: * No more than 11 companies control half o...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Urban Legend or Zeitgeist Myths

still believe that they will get cancer by overuse of their cell phones. By and large, this is not a bad urban legend in that it m...

Sexuality and Differing Gender Perceptions

Womens magazines are not the only entity attempting to homogenize the male/female experience, however. Numerous...

Criminal Profiler Job Description

"an unrealistic career goal for most people without prior experience" (OConnor, 2003). Academic requirements include an undergrad...

Racial Profiling and Media Coverage

that authorities should consider what occurred during the summer of 2001 when "Phoenix FBI agent Kenneth Williams urged his superi...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

1997 Tobacco Deal and its 1998 Renegotiation

and accepted deal are as follows. By 1997, published reports alleged that the use of tobacco kills approximately 440,000 American...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

September 11th Attacks and the Impact of the Media on Public Opinion

but also determine how the stories should be shaped for emotional effect, for political purposes and for directing public opinion....

Media Prejudice and its Effects

have strong political views they not only would keep those to themselves, but they made sure that it did not impact their professi...

Strategies in the 2004 Presidential Campaign

and many of his henchmen. The Presidents campaign has also pointed to the strides in Medicare prescription coverage. The basic s...

Women's Conventional Definitions Perpetuated by the Contemporary Media

of society; that women are given the wrong perception of how they are supposed to look, act and feel; and that the infiltration of...

Functionalism and the Media

that the function of homeless shelters should be to provide an avenue out of homelessness. Instead of providing this, she argues t...

Media Role, Urbanization, and Community

areas has become considerable. As de Cauter (2001) notes,...

A Prototype for a Media Player

many of the present expectations associated with the various controls. This level of recognition helps with the interaction, as le...

Celebrity Depiction by the Media

They find escape in the medias presentation of the celebrities and it seems that in times of political and global chaos they want ...

Persian Gulf War and Iraqi Portrayal by the Media

were people that were also torn by the events of the war. Media coverage of those people, however, revealed an image that from an...

Prejudice Against Catholics in Television and Film

of priests are true servants of God and their parishioners but, as is always typical with the media, sensationalism sells. Therefo...

Media Messages Content Analysis

influence of the television news programs on the American public and on our understanding of political, social and international i...

Medical Treatment, Complimentary Alternative Medicine

a concept created by Andrew Weil, MD (2004). He claims that it refers to the best of both worlds and an integration of alternativ...

The Culture of Fear by Glassner

does is to expose the media for what it is, which is an opportunistic and often inaccurate and inept body of reporters that is onl...

Women's Freedom and the Detriment of Marriage

is exemplified by the nuclear family that leaves women unfulfilled. It is ultimately this missing part of life--or the lack of fre...

Death and Attitudes

but there was also a corresponding increase in the secularisation and commercialisation of the rituals surrounding death. In the 1...

Democracy and Media Globalization

of "players" in terms of owners and mega-merger conglomerates, such information becomes increasingly homogenized and increasingly ...

Paul Thaler's Take on the O.J. Simpson Trial, The Spectacle

in some respects hypocritical. He speaks about the evils of the industry but does not specifically point out what evils were media...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Iraq War and Coverage by the Media

sporadic unless something major happens (like the killing of American civilians or the capture of Saddam Hussein). But critics hav...