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Essays 391 - 420

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Southern Slaves and Freedom Songs

followed the North Star in the Big Dipper to get oriented on which direction to travel (Curtis 34). Hidden within the lyrics of ...

Keeping 21 as the Legal Drinking Age

In five page this paper examines the history of drinking age legislation and presents the argument supporting it remain at 21 and ...

Drinking Establishment History

In five pages this paper examines the development of drinking establishments within a historical context. Five sources are cited ...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Analysis of Elizabethan Life

In six pages this research paper discusses work, leisure, food, drink hairstyles, and fashions in this consideration of Elizabetha...

Global Soft Drink Industry and its Changes

In five pages this paper examines the international soft drink industry in a consideration of its many changes. Five sources are ...

Spain and U.S. Nutrition

In five pages this paper considers nutrition in a contrast and comparison of the food and drink consumption of Spain and the U.S. ...

MADD

In five pages Mothers Against Drunk Drivers is examined with the social ramifications this organization represents also discussed....

Connection Between Depression and Alcohol Abuse in Adolescents

depression (Jersild B10). Men, suffer from such things as well, but findings seem to suggest that women fare worse. Yet, other stu...

The Sun Also Rises by Ernest Hemingway, Food and Drink

psyche which he has not yet lost. The book did not reach as high a level of commercial success as further books such as Farewell t...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Unsafe Driving Practices

In this essay consisting of three pages the risks of talking on a cell phone while driving are discussed and described as being as...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Drinking, Driving, Moral and Legal Obligations

in contact with drinkers to take action against them. From a legal perspective, the Canadian Restaurant and Food Associatio...

The Use of Breathalyzers

a few different models that are used by law enforcement officials today. One device utilized infrared rays, another uses fuel cell...

American Popular Foods History

substances regarded as nutriments, its status as a foodstuff is somewhat ambiguous (2002). Water has actually been considered bo...

Overview of Teenage Drinking

fall along gender lines, with boys imbibing more than girls, statistics indicate that females are every bit as likely to drink as ...

Abilities of New Young Drivers

over-represented in alcohol related driving accidents. Although drinking, binge drinking, and alcohol related crashes are droppin...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...