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Essays 181 - 210

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

The Impacts of 'Hard Landing' on the US Economy

based on the use of economic knowledge and ideas combined with the use of accepted economic indicators. If we consider the article...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Public Policies, Politics, and the Airline Industry

2002). What it comes down to between the airline industry and politics/public policies is the concept of economics: Because...

Problem Solving and SSM

of the problem situation * analysis of the ingredients (using a rich picture method) * coming to a root definition of significan...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

Laa Laa Teletubby's Developmental Assistance

will enjoy the mirror material on Laa-Laas stomach, which serves to catch the infants attention and then hold it with the reflecti...

Paradox of American Power by Joseph Nye

States as well as increased saturation of the Soviet Union with propaganda and goods. In other words: containment. This idea of ...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Thinking Processes, Soft and Hard Systems, and Making Decisions

is done another will occur, as well as the attitude of the decision maker (Simon, 1947). The understanding of decisions making has...

Reforming Campaign Finance

reform campaign financing practices (opensecrets.org, nd). The Congress did not follow Roosevelts advice (opensecrets.org, nd). A ...

Australia Soft System Modeling and Rural Tourism

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

Australian Wine Company Evans and Tate and Rural Tourism

potential problems of entering as staying in this market may be realised. This industry may be seen as peculiar, rather than just ...

HR Issues - Resolving a Dispute

empathy and lowers the resistance to a resolution. When both parties have put their point to the negotiation, they need to ...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Issues in implementing Information System Strategies

Before the last vote took place there was an intervention where the voters were asked to think about the consequences of the actio...

Comparative Analysis of SSM and HSM

In five pages this paper contrasts and compares the Hard System Modeling and Soft System Modeling approaches to decision making by...

Military Leaders Make Good Business Leaders

are both former military officers (Des Moines Business Record, 1999). Dalzell said that he gained his leadership skills during his...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Negotiating a Solution

Any holiday requests submitted after a specific cut-off date will be allocated strictly on a first-come first-served basis, with n...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

Burgess Shale Fossils

In seven pages this research paper examines the Burgess Shale fossils that were discovered and how they contain evidence of the ra...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...