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Essays 181 - 210

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

Issues in implementing Information System Strategies

Before the last vote took place there was an intervention where the voters were asked to think about the consequences of the actio...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Negotiating a Solution

Any holiday requests submitted after a specific cut-off date will be allocated strictly on a first-come first-served basis, with n...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Reforming Campaign Finance

reform campaign financing practices (opensecrets.org, nd). The Congress did not follow Roosevelts advice (opensecrets.org, nd). A ...

Australia Soft System Modeling and Rural Tourism

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

Australian Wine Company Evans and Tate and Rural Tourism

potential problems of entering as staying in this market may be realised. This industry may be seen as peculiar, rather than just ...

Thinking Processes, Soft and Hard Systems, and Making Decisions

is done another will occur, as well as the attitude of the decision maker (Simon, 1947). The understanding of decisions making has...

Public Policies, Politics, and the Airline Industry

2002). What it comes down to between the airline industry and politics/public policies is the concept of economics: Because...

The Impacts of 'Hard Landing' on the US Economy

based on the use of economic knowledge and ideas combined with the use of accepted economic indicators. If we consider the article...

Problem Solving and SSM

of the problem situation * analysis of the ingredients (using a rich picture method) * coming to a root definition of significan...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Paradox of American Power by Joseph Nye

States as well as increased saturation of the Soviet Union with propaganda and goods. In other words: containment. This idea of ...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Military Leaders Make Good Business Leaders

are both former military officers (Des Moines Business Record, 1999). Dalzell said that he gained his leadership skills during his...

Social Networking and its Future Implications for a Non Profit Making Organization

with the use of the newsgroup format. Communication is also creating social networking with many of the model gaming platforms, su...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Nursing Education - Concept Mapping And Critical Thinking

mapping. This is not a new approach but it is one that has gained a great deal of attention in the last several years. Concept map...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

A New IT System for a Business

details may result in customers failing to get the food they ant, if the paper is difficult to read the kitchen may prepare the wr...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

Burgess Shale Fossils

In seven pages this research paper examines the Burgess Shale fossils that were discovered and how they contain evidence of the ra...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...