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Essays 421 - 450

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Structural Evolution

and electrical to the high tech industries of the 1990s, the industry was changing and as one form of job was lost other took ove...

Tobacco Industry

any number of physical ailments, including halitosis and lockjaw throughout Europe (ASH, 2006; Randall, 1999). Sir Frances Drake ...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Social Considerations for the Alcohol Industry in Poland

significant reduction in mean alcohol consumption among the major targets of its Strategy Health for All in 2000" (Moskalewiczi, 2...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

ColdFusion, Dreamweaver, and FrontPage Tools for Web Authoring

and comments; and even on-line diaries known as blogs; people became more interested in developing their own personal website. As...

Plan Driven and Agile Programming Finding a Balance in Software Development

a combined approach between these two approach to software development is possible and preferable over either approach used in iso...

Computer Software and Hardware Purchasing

the DRU-810A Double Layer & Dual Format DVD Burner that is manufactured by Sony and sells for $61.95 ("PCCConnection," 2006). Wh...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Small, Nonprofit Agency and Database Management

knowledgeable programmer is on board to create the database as some expertise is necessary. If there are no members of this nonpro...

Law Firms and Software Uses

facts ("Summation Products," 2005). In addition to helping lawyers locate important information, it provides links for documents, ...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

eGovernment Implementation

1. Introduction The increased use of technology offers many advantages for both commercial and governmental organisations. The d...

Microsoft Trial and Arguments

monopoly" (Brinkley, 2000). (This isnt unknown business practice; Detroit routinely buys up inventions that might lead to more fu...

Importance of Access to Antivirus Computer Software

network to accomplish that goal. Still others may transfer files between the companys network and their home computers, work on t...

Problems with Testing Software

unfortunate programmer is accordingly assigned to testing, which "is often viewed as being transferred to purgatory" since there i...