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Essays 121 - 150
with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...
move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...
at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...
out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...
in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...
(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...
delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...
experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...
income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...
Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...
relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...
any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...
-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...
and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...
near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...
Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...
advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...
Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...
highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...
way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...
In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...
Discusses Southwest Airlines and its relationship with the labor unions. There are 3 sources listed in the bibliography of this 7-...
Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...
In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...
be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...
In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...
In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...
In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...