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Essays 361 - 390

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Application of I.A.S.-1

important. It is also not limited to those nations with a well-established corporate base, either. Many of the worlds developing...

Review of "Making Horses Drink: How to Lead and Succeed in Business"

Southwest function, "220 adults do the chicken dance ... They clap and flap their wings with abandon - and were only an hour into ...

Risk Management at Southwest

this will also incur costs. These risks can be assessed and are planed for in the way a firm buys and uses it physical assets. How...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Some Legal Aspects of Hoover Dam

lived nearby. Rationale for Hoover Dam The benefits that a dam on the Colorado River could bring to the southwestern United...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Southwestern Cuisine

of spiciness (Cuisine, 2006). "Chiles form the base form the base for the red and green sauces that top most northern New Mexico d...

Tamarisk the Invader

habitat or region, but moves in and takes over, crowding out indigenous plants and often changing the entire character of the habi...

NO Government Bailouts!

This is the boom-and-bust cycle that economists occasionally try to pronounce dead, only for it to rise up again to prove those ec...

Southwest Violence

In ten pages this paper discusses the violence that has historically been associated with the American Southwest. Nine sources ar...

Success and Failures of Sam Houston

In five pages this paper examines Randolph B. Campbell's Sam Houston and the American Southwest in a consideration of the man, his...

Sacred Land Sacred Sex Rapture of the Deep by Dolores LaChapelle

the mountains of Colorado and her life spent in the study of mountains, especially those of Colorado and Utah, have led her to a g...

Thomas D. Hall's 'Social Change In The Southwest' 1850-1880

In this analysis that consists of 5 pages Southwest cultural and sociological development in modern day Arizona and New Mexico is ...

Southwestern Forest Land Management and Land Grants

In ten pages this paper discusses the Southwest U.S. in a consideration of Spanish land grants and the controversy involving manag...

Turquoise and its Mystique

In eight pages this paper discusses the historical allure of turquoise in this consideration of Native American art and the Americ...