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in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...