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Case Study of D.U. Singer Hospital Products Corporation

In eleven pages this paper discusses the corporation's development and marketing of a new long term antiseptic. Twelve sources ar...

Free Market, Division of Labor, and Class Warfare

was limited in size in capitalist nations and the one from which most members had hope of escape were they able to work for their ...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Financial Topics

In twelve pages finance topics including organizational cash flow, the DuPont assessment model, fund managers and mutual fund port...

Strategic Market Evaluation of the Fictitious Mile High Micro Brewery

In five pages this fictitious Denver brewery is the focus of a strategic market assessment. Three sources are cited in the biblio...

Lexington Diabetes Center Marketing Plan

that individuals learn why they need to control their blood sugar and that exercise multiplies the effectiveness of dietary contro...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

The Joslin Diabetes Center

and fitness corporations, and food and beverage manufacturers ("Joslin Diabetes Center: Cause-Related Marketing," 2008). How migh...

AN ESSAY ON PLANNED CHAOS

of "Planned Chaos." Van Mises - A History Born in 1881 in Lemberg, Austria-Hungary, Mises enrolled in the University of Vi...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Sandwich Shop Business Plan

are accustomed to ordering their sandwiches at one end of the counter, selecting options for the sandwich, then, ordering their dr...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

MARKETING STRATEGY FOR A PLASMA TV

As mentioned above, the product in question is a plasma television. At first blush, it would seem as though marketing such a produ...

Wal-Mart in 2007

healthcare spending" (Wal-Mart Stores, Inc., 2008; p. 5). * "Increasing store network" (Wal-Mart Stores, Inc., 2008; p. 5). Threat...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

NEW YORK JETS AND ORGANIZATIONAL OVERVIEW

Manning jersey in the area. This is the position that the New York Jets would like to be in with Brett Favre, the teams new quarte...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Issues in e-Commerce

IT security professionals must take a "comprehensive view of threats both inside and outside the direct control of the enterprise"...