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Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

The Need for Social Housing

The writer looks at the way social housing provides affordable housing in the rental market. Despite arguments that the policies ...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

International Marketing Realities

In a paper of sixteen pages, the writer looks at international marketing. Key aspects such as social, economic, and cultural resea...

Defining MNC's

The writer looks at the concept of a multinational corporation exploring different definitions of the term with examples of MNC's...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Feedback Loops and Whole Foods

Various issues are addressed in this paper that examines two feedback loops for The Whole Foods Market. There are six sources cite...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Stock Market and the Influence of Technology

except that a certain financier over extended himself and caused several banks to fail that had extended him credit. This particul...

Definition of Evolutionary Institutionalists

Change is brought on by any number of factors, it might be said, which can also trigger significant changes in the economic struct...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

An Analysis of Several Paintings by Thomas Gainsborough

as a foundation member; in 1774, he relocated for good to London where he expounded upon techniques he learned while at Bath, whic...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Debunking the Myth of Useless Foreign Aid

a vital fulfillment of a fiscally successful nations responsibility in the world at large, and there are those who oppose such act...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

What is Eurocurrency?

a deposit of the funds with a US bank. This meant it would not be possible for the US money to be frozen or confiscated as it no l...