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Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

Derivatives

as this demonstrated how they are used in order to limited or transfer risk by one party. It must also be remembered that risk is ...

Mediamark and Simmons Market Research Bureau

which has the aim of measuring and presents results on all adult Americans, including the Latino and Hispanic populations both Eng...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

Decimalization of the Stock Market

In ten pages this paper discusses the stock market and how it is finally moving toward decimals after years of using fractions. F...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

European Financial Markets and the Euro Currency's Influence

In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

a young boy of approximately twelve years of age. He is well-tanned and his medium length hair largely unkept. The latter flows ...

Ford Motor Company - SWOT And Recommendations

but GM is the largest (Bryant, 2007). * Restructuring efforts: Ford sold Hertz Rent-a-car company. GM owns Direct TV as well as th...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Hydrocodone: An Overview

2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...

Questions on Healthcare Economics

In six pages U.S. healthcare economics are examined by answering student posed questions regarding reforms to Medicaid, antitrust ...

Sweden and Canada's Social Market Systems

In seven pages this paper examines the social market system in an assessment of its advantages and disadvantages and how it is app...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

China of the Twenty First Century and Its Military Strength

In five pages this report examines where China is militarily in the twenty first century in a consideration of its aggressive mode...

Market Research Approaches

In six pages the various ways of conducting market research that are available to an entrepreneur are examined. One source is cit...