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Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

PERCEPTUAL MAPS IN MARKETING

new marketing plan. In creating a perceptual map, I focused on lifestyle image, price, the "coolness" factor and the products uniq...

Abercrombie & Fitch and Its Target Market

or tween market. However, why go after this market as opposed to an older one? Abercrombie after all had been known for targeting ...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

Definition and Accuracy Assessment of Efficient Market Hypothesis

in a logical manner; "An efficient market is defined as a market where there are large numbers of rational, profit-maximizers, act...

Big Business of Children's Marketing

ethical an unethical is much harder to distinguish. With Debra Shipley seeking to introduce new controls on marketing to children ...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Globalization, Emerginig Trade Markets, and Argentina

was considered an all-time low (Solomon, 2003). While the Argentine economy continued to shrink, so did consumer confidence in bot...

Single European Market and the EU's Control of Mergers

In ten pages this paper examines regulation 4064/89 and Articles 85 and 86 as they pertain to the merger controls exerted by the E...

Australasian Global Marketing and the Role of Technology

In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...

Promotion of Contraceptives in Chicago Marketing Plan

age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). ...

Twenty First Century High Tech Markets and Low Skills

The Bureau of Labor Statistics has predicted that by the year 2006 computer-related jobs in this country will have reached a total...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

American Labor Market and International Competition's Impact

In ten pages this paper examines how global competition particularly from Asian employees has affected the U.S. labor force. Seve...

Free Market Economy and Government Intervention

In five pages this paper examines the United States from the presidential administrations of Theodore Roosevelt to Franklin D. Roo...

SCITEX, EFI and Foreign Market Entrance

In ten pages EFI and SCITEX are featured in a company proposal involving Hong Kong and Singapore operational expansion. Six sourc...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

'Goblin Market' by Christina Rossetti

the superficiality of what only appears to be a fairy tale, actually turning out to be a literary piece that serves to glorify wom...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

Retail Market of Great Britain

In seven pages Great Britain's retail industry is examined in a strategic consideration that includes Harvey Nichols and Marks and...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp...

Mass Customization Market Strategies

recent technology introduced mass customization. Through the use of customizing information technology, this process allows compa...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

MARKETING PLAN FOR KUDLER FINE FOODS

million. Single-family housing units are estimated to be at 654,382 (2050 Regional Growth Forecast, 2010). Median household income...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...