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Essays 31 - 60

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

Current Thinking and Management Issues Regarding Corporate Governance

sort through the shards of Enrons collapse, the concept of corporate governance can make a difference in many areas as it enhances...

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Great Men of Industry Andrew Carnegie, Cornelius Vanderbilt, James Duke, and John D. Rockefeller

In seven pages this paper discusses how the Industrial Revolution in America was shaped by these corporate kingpins....

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

Analysis of War Types

economic structures (Spanier, 1978). In other words, ideology rather than territorial expansion is the primary target. It is con...

U.S.A. and Terrorism

In eight pages this paper discusses America's terrorist policy and acts of terrorism against the U.S. in a consideration of busine...

New Deal Role of Harry Hopkins

In six pages this paper discusses Harry Hopkins' New Deal role in a discussion of the needs for social welfare and an emphasis is ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

Case Study of TAE Fuel Company

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

Corporate Sponsorship; Does it Work?

sponsored music events. McDonalds is also a large corporate sponsor, spending millions of dollars a year on sponsoring different e...

Mitigating IT Turnover Through Effective Mentoring

information technologies (IT). While this field should be booming, existing as it does at the very epicenter of the digital revolu...

A Plan for Vodafone to Sponsor Ducati

(Vodafone, 2010). With the need to constantly renew the brand image there is the need to look out for new sponsorship opportunit...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

Commercial Agreements and Academia

The commercial sponsorship of academic research may increase the level of research that takes place, but the practice remains cont...

"Golf Is Not A Game Of Perfect" - Overview And Message

focus on the negative. The struggle between positive and negative forces is a challenge that has besieged mankind since he ...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Golf Course Development That is Environmentally Responsible

sustainable practices. Environmental Concerns and Golf Courses And why should golf courses be viewed as an environmental me...

Case Analysis of Callaway Golf Company

of the new clubs was based on a unique club head model called S2H2 concept. The S2H2 was a club head which was shorter, straighte...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

Becoming a More Proficient Golfer

Golf Challenge, which he says is a true game simulation. Not only is the sim instructive, but also fun (CyberGuy). You can even pl...