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Essays 31 - 60

Economics and Political Influences in Sport

may be akin to saying to the leading fast-food chains, such as McDonalds, Burger King KFC etc, and telling them that they will all...

Racial Issues in Sport

clubs of a period of 16 years between 1978 and 1993. The theory was that if there was a competitive market for players each clubs ...

‘Sports Night’: An Exciting and Memorable Experience

with my pen and autograph book, I was ready to meet these larger-than-life sports figures I had heard and read about my whole life...

The Influence of Sport in the Context of Creating, Maintaining and Challenging Ethnic Identities and Stereotypes

game, including the way the game may be associated with the national identity in terms of values in a manner not found in other sp...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Benjamin Rader/American Sports

of sport and leisure, it seems that Benjamin Rader (2003) does a good job in outlining the relationship between the advent of citi...

Sports and Economics

In five pages this paper discusses contemporary sports in a consideration of economic conditions such as community impact and athl...

Sports Training and Expectancy Theory

forthcoming if s/he performs as the manager expects (Expectancy Theory, n.d.). "Vroom suggests that an employees beliefs ab...

Sports Facility Management

right thing. The confusion is valid because there is a thin line between a leader and a manager. In fact, managers do lead and l...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Sports Management and Leadership Styles

leadership styles and the way in which specific tactics play a role in the progression of responsible leadership. By bringing tog...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Review of "Making Horses Drink: How to Lead and Succeed in Business"

rider must understand each other so well that they can move as one, which requires that true two-way communication exists between ...

Review of "Making Horses Drink: How to Lead and Succeed in Business"

Southwest function, "220 adults do the chicken dance ... They clap and flap their wings with abandon - and were only an hour into ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Responsible Drinking and "Drinking Games" by Malcolm Gladwell

laborers concentrated on working long hours. In addition, during the parties themselves, there were no emotional outbursts or act...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...