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Essays 391 - 420

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Two Topics, Self-Efficacy/Childhood Obesity

Self-efficacy is a concept that refers to the degree to which individuals perceive themselves as having the ability and capability...

Scared Straight

other programs are designed to be more educational with interactive discussions between the inmates and the youth" (Schembri, 2006...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...