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Essays 1051 - 1080

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

E-Commerce and Influencing Organizational Goals

In the store, the book browser has the advantage of reading jacket covers and snippets of several pages throughout a book, while e...

Press Release Effectiveness

by K Mart is to show that they are family oriented. A series of programs aimed at helping the family in many areas, including chil...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Consumerism and Global Studies

products in a home come from a number of different countries across the globe. What is interesting to note, though, is that indiv...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

World Trade Center Attacks and Consumer Spending

indication seems to point to economic distress; according to economists, "the U.S. economy is going to experience some extremely t...

The Handheld Electronic Device

A proposal for a palm computer that contains cellular phone service is discussed in the context of this ten page paper that includ...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Economics Issues

This research paper examines five questions, offering answers that pertain to the topic of economics. Topcis include the role play...

Moving ATandT Consumer Products to Mexico?

to achieve the greatest manufacturing cost efficiencies possible. AT&Ts Dilemma AT&T Consumer Products shared in...

4 Articles on Microeconomics

of strong demand worldwide, tight supplies and fears that oil flows will be interrupted" (2004). Even with the terrorist attacks o...

Consumer Adoption Process, Positioning, and Segmentation

many of these more objective measure together (Hooley et al, 1998). These are all objective measures, but the use of more subjecti...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Australia's Policy on Mental Health

policy, rehabilitation, and consumer rights. The paper finishes with a section on rehabilitation and the elderly in Australia as i...

Customer Service Problems of Wal Mart

many workers start out with low hourly wages, they do reap exceptional benefits from the retail store. Rather than relying on unio...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Future Trends in Managed Care

that MCOs develop their capacity to handle changes that are driven legislatively by congressional response to public reactions to ...

Defense of a Telemarketer

Paul has another option, that of claiming the right of self-defense or self-preservation. This is the right of any individual unde...

Case Study of JK Potter Supermarket

facilitate this need (Tuomi, 1999). Where this takes place at head office level, such as with marketing professionals, it is faire...

Competitive Advantage and Process of Consumer Decision Making

the hotel industry and Marriott Hotels we can see that it is by way of differentiation that they appear to try to operate....

Internet and Consumer Electronics Stores

City, Frys Electronics, CompUSA and Micro Electronics are included in this category (IBISWorld, 2004). As can be seen just from t...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...