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Essays 271 - 300

Hyper-Reality Theory

Media's role is discussed as Baudrillard's hyper-reality theory is utilized. The ways in which the theory may be used to evaluate ...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

Controlling a Project

In four pages this paper discusses measurement, assessment, and correction when it comes to project management control Two source...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Nurses and Controlling Infection

appropriate. Also, when changing bed linens it is imperative that the soiled bed linens get placed in a bag and not into the clea...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

The Political Role of American Mass Media

In many ways it could be said that we are being lulled into a sense of complacency by the glowing light and ever present hum of th...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Critical Thinking Case Study

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Criminal Justice - Difficult Questions

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...