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Essays 211 - 240

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Coffee Will Make You Black by April Sinclair

In five pages the writer argues on behalf of this work becoming a part of any English class curriculum for sophomores. There are ...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Howard Schultz and Starbucks Leadership Strategy

By 1985 he has managed to convince the founders of the coffee company that it is worth trying out the new format of a coffee bar. ...

Performance Management and Organizational Strategies

In six pages this paper discusses managing performance and compensation strategies as they related to Microsoft, Ben and Jerry's, ...

Starbucks and Lessons for the Entrepreneur

not only sells coffee, but the ambiance to go along with it. People will pay about four dollars for a cup of coffee. Before the ad...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

STARBUCKS AND CHINA

U.S. (Bramhall, 2010). Still, the main "charm" of Starbucks is that it "recreates" the coffee house experience that are si...

Do Starbucks Gain Commitment from their Staff?

but is result of poor economic conditions, but it is also speculated processes may have been due to other market conditions and th...

Changes at Starbucks

same time, the economy was fluctuating making it more difficult for Starbucks to earn a profit. In order to increase revenue, Dona...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

Starbucks Case Study

The writer considers the position of Starbucks when facing difficulties. Looking at the way the firm may have changed and adapted...

Applying Management Functions

with a vice-president as the head of each one. Contrary to what one might expect, employees remained loyal to Schultz during the r...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

The Importance of Culture and Management Decision in the Success of Starbucks

Starbucks has been highly successful. The writer looks at the importance that the corporate culture has played in that success, a...

Portfolio Calculations

Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...

Howard Schultz Power and Influence

The power and influence of Howard Schultz, CEO, Starbucks. The essay discusses who has power and influence over Schultz and who he...

Corporate Social Responsiblity

Corporate social responsibility involves corporations monitoring themselves and their impact on people and the environment. This r...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

A Theoretical Assessment of Motivational Strategies at Starbucks

service creating happy customers (Heskett et al, 1994, p164). The human resource management (HRM) model of Starbucks is often ci...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Is Corporate Compaction an Oxymoron?

In 2004 there was the launch of Starbucks Coffee Agronomy Company S.R.L, this is a firm that has been set up as a wholly owned sub...

STARBUCKS IN FRANCE

distribution? During the 1990s and early 2000s, in the United States, the distribution plan was to saturate major cities with Star...

James Collins' Good to Great

Whether this is working or not remains to be seen. 2) Dunkin Donuts recently announced the launch of latte espresso products. Why ...

Foreign Direct Investment in Japan Proposal

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

Corporate Success of Starbucks

company, as of 1998, had more than 1700 stores worldwide (Weiss, 1998). By 2003, that total had jumped to approximately 5900 coffe...