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Essays 301 - 330

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Evaluation of an Article on Nutrition

five to nine servings of fruits and vegetables should be part of a daily diet. it is believed that the chemicals found in fruit...

Tim Weaver's Article 'Theory M Motivating with Money'

They rarely feel that they are contributing much to the overall success of the company; and the unfortunate result is that the com...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Strategies for Teaching English Language Learners

that Drucker (2003) suggests is that the teacher can provide context for these ELLs by previewing reading assignments before the s...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Hospitality Industry and Ethics

In twelve pages eight article summaries are presented in an exploration of the hospitality industry of restaurants and hotels as t...

Annotated Bibliography on the Outcomes of Private Schools

that private schools tend to offer "higher standards, rising test scores and safer surroundings." The author asks what happens aft...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Global Corruption

In eight pages this paper examines an article 'OECD Convention on Combating Bribery of Foreign Officials in International Business...

Harvard Business Review Articles on Operations Management

In five pages this paper assesses 6 articles on operations management featured in the Harvard Business Review with an executive su...

Elgin/Parthenon Marbles Debate

would empty both the British Museum and the other great museums of the world." The Parthenon marbles themselves, the sculptures...

Egress and OSHA

(Larson, 2003). Other benefits of these signs include the ability to place them in environments considered to be hazardous, they ...

An Article on 'Reviewing the Organization' Reviewed

phenomenon. Another concept discussed are hubs. Hubs are described as something that is central to a concept. Airlines have hubs...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Review of Robin Hahnel and Cynthia Peters' Article 'What Might Work Look Like?'

cooler and punches out at the end of the day. None of the work at the factory is meaningful. It may be that the individual has div...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

British Columbia and Bank Mergers

Professor Paul Bowles' article 'Accessibility and Bank Mergers in British Columbia' is examined in seven pages in a two part summa...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Neonatal Visual Patterns

In two pages an article on a research summary involving the significance of neonatal visual patterns is reviewed. There are no ot...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...