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Essays 301 - 330

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Evaluation of an Article on Nutrition

five to nine servings of fruits and vegetables should be part of a daily diet. it is believed that the chemicals found in fruit...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Strategies for Teaching English Language Learners

that Drucker (2003) suggests is that the teacher can provide context for these ELLs by previewing reading assignments before the s...

Annotated Bibliography on the Outcomes of Private Schools

that private schools tend to offer "higher standards, rising test scores and safer surroundings." The author asks what happens aft...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Nonverbal Communication and the Effects of Culture and Demographics

happiness, fear, and sadness, are generally clear, they are often ambiguous and require careful reflection. Much nonverbal communi...

Tim Weaver's Article 'Theory M Motivating with Money'

They rarely feel that they are contributing much to the overall success of the company; and the unfortunate result is that the com...

B.F. Skinner's Analysis of Freedom

provides information on birth control and abortion. In some way, the government is providing reinforcement to the choice of not ha...

PTSD Literature Review

In a paper of six pages, the author reviews articles on post-traumatic stress disorder (PTSD). The author identifies the problem a...

REBT by Ellis

Ellis joined cognitive therapy with behavioral therapy and introduced it as Rational Emotive Behavioral Therapy in the mid-1950s. ...

Articles on Divorce in the Media

This research paper summaries and then discusses and analyzes three articles that appeared in mainstream media. Six pages in lengt...

Overview of Canadian Criminal Justice Articles

This paper provides summary of three articles that report on a new Canadian law that increases the victim surcharge penalty and ma...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Forgiveness Therapy

Forgiveness therapy is relatively new as an intervention for treating emotionally abused women. The essay provides a summary of a ...

How Some Government Mandates are Paid For

This paper provides a summary of one article by Joyce McKnight entitled "Public Funding of Human Services from the "Poor Laws" unt...

"Church as Forgiving Community," Summary and Reflection

This essay offers a summary of "The Church as Forgiving Community" by Chad M. Magnuson and Robert D. Enright. The article describe...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Wall Street Journal Articles and Five 2004 Abstracts

traders and it seems to be a good general piece but lacks conviction. Smith, R. (2004, March 9). J.P. Morgan Is Facing Heat O...

American Masala by Barbara Kantrowitz and Julie Scelfo

an enticing mix of Indian and Western rhythms called "Bombay Dreams," a Broadway musical that Andrew Lloyd Weber and his creative ...

Literature Review of 6 Research Studies on the Brain and Color Perception

brings up the question of how the correct conjunction of features is connected in the brain to each object, without having any "cr...

Forensics and Rational Emotive Behavior Therapy

how to change their lives on a basic level by changing their thinking, primarily by changing the way they react to stress situatio...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

American Artists and Art from 1900 to 1950 Annotated Bibliography

world as well as that within the U.S. In comparison other articles reveal that American art has not been considered as successful ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...