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Essays 331 - 360

Racism and Slavery

In five pages this paper examines the connection between racism and slavery in a consideration of 2 articles in which summaries ar...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Nonverbal Communication and the Effects of Culture and Demographics

happiness, fear, and sadness, are generally clear, they are often ambiguous and require careful reflection. Much nonverbal communi...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

British Columbia and Bank Mergers

Professor Paul Bowles' article 'Accessibility and Bank Mergers in British Columbia' is examined in seven pages in a two part summa...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Neonatal Visual Patterns

In two pages an article on a research summary involving the significance of neonatal visual patterns is reviewed. There are no ot...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Literature Review of 6 Research Studies on the Brain and Color Perception

brings up the question of how the correct conjunction of features is connected in the brain to each object, without having any "cr...

Wall Street Journal Articles and Five 2004 Abstracts

traders and it seems to be a good general piece but lacks conviction. Smith, R. (2004, March 9). J.P. Morgan Is Facing Heat O...

American Masala by Barbara Kantrowitz and Julie Scelfo

an enticing mix of Indian and Western rhythms called "Bombay Dreams," a Broadway musical that Andrew Lloyd Weber and his creative ...

Forensics and Rational Emotive Behavior Therapy

how to change their lives on a basic level by changing their thinking, primarily by changing the way they react to stress situatio...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Global Corruption

In eight pages this paper examines an article 'OECD Convention on Combating Bribery of Foreign Officials in International Business...

Hospitality Industry and Ethics

In twelve pages eight article summaries are presented in an exploration of the hospitality industry of restaurants and hotels as t...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

B.F. Skinner's Analysis of Freedom

provides information on birth control and abortion. In some way, the government is providing reinforcement to the choice of not ha...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

American Artists and Art from 1900 to 1950 Annotated Bibliography

world as well as that within the U.S. In comparison other articles reveal that American art has not been considered as successful ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...