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to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

have been paying attention to his driving rather than talking on his cell phone. The driver of the compact car was judged not at ...

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...