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in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

Where once a candidate took almost sole responsibility for getting his message to the American...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

business and for safety reasons but they are also a convenient way for families to easily communicate with each other while simply...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social re...

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

a practical solution for the long run. Fuel cells are an important enabling technology for the hydrogen economy and have the pote...

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

of sorts that makes doing so truly challenging. There are candy aisles, colorful high sugared cereal boxes, and high fat gourmet i...

Inc. 1-800-90-WRITE No Portion of this Document may be Reprinted without Proper Attribution to The Paper Store as a Source. TRAV...

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...