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Essays 121 - 150

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

Plastigon and Campbell Soup

occurring in all of US manufacturing throughout the 1980s. The changes had been born years before and came to a head in the wake ...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

Innovative Teams and Teamwork

peers, and even their past results. It is can be seen as being a valuable study, as being able to understand the...

Student Submitted Questions on the Life Cycle of a Product

In seven pages this paper answers student posed questions on the life cycle of a product in terms of production model development ...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Theory and Microsoft

In ten pages Microsoft's history of product development is considered along with lack of marketplace acceptance of Explorer and Wi...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Outline of the SSADM Tool

In five pages this paper discusses the SSADM tool in terms of uses, development, and product advantages. Two sources are listed...

Harvard Case 9 680 046 Duval Research Center

In five pages this paper examines Duval Plastics' center for research scientists with a recommendation to reduce management focus ...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Product Development at Honeywell

In eight pages this paper considers the Mod IV motor product problems confronting Honeywell's Building Controls Divsion in a consi...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Overview of Telemedicine

In eleven pages this paper discusses telemedicine in a consideration of its applications and development with a product and vendor...

The Depression of the 1930s and Black American Artists

noted that in historic cultures that functional objects, often had a decorative component. The works of these artists f...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Black and Decker's Information Systems

In twenty five pages this paper discusses how Black and Decker utilizes information systems in a consideration of ScumBuster produ...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Conflict Between Employees and Managers

In five pages this paper discusses how conflict between management and employees can actually be productive in terms of product de...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Business Basics and Change

complaints about companies such as Gap and Nike (Mason, 2000). Nike has made such strides in the other direction that today, the ...

Strategies of Boeing

(Air Traffic Management, 2005) of the aircraft. Tests have been conducted using an Air Canada Boeing 767 (Air Traffic Management, ...