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Essays 181 - 210

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Continental Case Study

the company to consider the ways in which you can improve the remaining businesses. Decisions need to be made about each sector. ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Explaining Rising Profits But a Fall in Return on Capital Invested

have been deducted (sometimes this may be before tax, it may also be after tax), and dividing this by the revenue and presenting i...

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Functions of Financial Statements

In seven pages financial statements are examined in terms of conceptual definitions, financial accounting assumptions, entry adjus...

Globalization Issues

This research paper answers five questions pertaining to globalization. Topics inlcude the ratonale for businesses that choose to ...

A Review of The Banks The Ongoing Battle for Control of Canada's Richest Business

This ten page essay provides an overview of the 1999 Book by Les Whittington. A financial analyst, Whitman has invested a tremend...

Proposal for a Photography Grant

national surveys on the relationship between marriage, cohabitation, and child abuse have not been conducted in the United States,...

The NASDAQ and NYSE-Euronext Exchanges

both sides as much as possible. The NYSE-Euronext and the NASDAQ are both examples of exchanges, and are quite popular because bet...

Real Estate Investment

or selling dependent on the market (2003). Finally, real estate is an excellent investment because there are government benefits i...

Dividend, Financing, and Investment Decisions

It is the purpose of this paper to discuss some of the decisions inherent in trying to get this firm out of bankruptcy, and to det...

Investing in Mutual Funds

In five pages this paper presents a hypothetical scenario on what to consider when investing in mutual funds in terms of client go...