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Essays 181 - 210

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Discounted Cash Flow Analysis for Tottenham

new training ground, but there has not yet been a decision made regarding development of a new stadium that will be able to hold a...

Assessing an Investment to Reduce Costs

it will not provide direct revues, but it is expected to save in the region of $500,000 every year in terms of the research and de...

China Investing

one reason had to do with the Chinese governments requirement that "all foreign ventures maintain its foreign exchange balance [wh...

Case Study on North Star and West Utopia

needs to be underttaken with the use of a net present value calculation. This is the way in which future cash flows can be discoun...

Business IT System Determination

down time in terms of badly recorded or lost data would end up helping the company save in expenses. As of now,...

Recidivism and Sexual Offenders

was to insure that prior to being released from prison, sex criminals received psychatric evaluation to insure they would not comm...

Should A Company Undertake Loss Management If They Have Insurance?

In any business there will always be some type of risk. Insurance has been a tool used by individuals and companies for many years...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

Starbucks: An Analysis of the Benefits of Investing in Additional Staffing

be detrimental (Youngme and Quelch, 2006). Likewise, improvements in labor would likely yield even better returns in terms of ave...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Continental Case Study

the company to consider the ways in which you can improve the remaining businesses. Decisions need to be made about each sector. ...

Questions in International Business

to four weeks. This training includes culture assimilator training; role-playing; information about culture shock and what to exp...

Finance and the Contributions of Benjamin Graham

in 1914 (Brainyencyclopedia.com, 2004). During that same year, Graham began his career on Wall Street. During the booming 1920s, G...