SEARCH RESULTS

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

under. To prevent this, all were developing new strategies for survival. Marriotts strategies proved best, and it is because they ...

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

strategy, with different types of strategy approaches being used. The idea is that strategy can determine actions and the way in w...

excellent leadership skills will render a good manager in this business. Another source of information in discerning what is nece...

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

products are suited to which market segment. Chapman has suggested the type of products and services that are appropriate and most...

on action site this may also stimulate the buyers to look at take an interest as they have more choice, and place the auction site...

parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in China, there...

for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in Ch...

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...