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Essays 2161 - 2190

Case Study of the Japanese Company Kyocera

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Investment Comparison of Sainsbury and Iceland

In eight pages a comparative analysis of these two companies' annual performances is presented with investment recommendations pr...

Overseas Corporate Expansion and Factors to Consider

In five pages this paper considers a particular company's operations within the context of factors involved in possible expansion ...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

A Megamerger in the Aluminum Industry

This 18 page paper discussed the proposed merger among three companies that would create a megacorporation in the aluminum industr...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Employee Mistrust Issues and Organizational Change

This paper examines how employee mistrust or misunderstanding can impact a company's goals of organizational change. This five pa...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Overview of Sara Lee

In six pages this paper considers questions regarding the Sara Lee Company's strategy, structure, and future outlook. Nine source...

Oil Industry and Intellectual Property Management

several industries such as banking, high-tech fields, manufacturing firms and insurance companies (1996). Intellectual asset m...

A Business in Canada and the Establishment of a Production Facility Elsewhere

In a report consisting of 12 pages the situation of a Canadian company's efforts to set up a production entity in another country ...

Microsoft Antitrust Case Implications

In twelve pages the Microsoft antitrust verdict is examined in terms of its implications in terms of competition and the company's...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...