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Essays 481 - 510

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Price: “Love and Hate in Jamestown”

had no particular skills (Price). Price notes that Wingfield arrived in Virginia accompanied by a number of servants and a haughty...

There is No End in Sight to High Gasoline Prices

course, while people today shudder at the thought of oil prices of more than $100 per barrel, it is prudent to discuss how that tr...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Houses Prices in the UK 2003 - 2008

This 7 page paper looks at the pattern in the average house price in the UK from 2003 to 2008. The paper discusses the movement in...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Price Wars and Mismanagement

This 3 page paper argues that the primary cause of price wars is mismanagement and that this is why there are so few price wars se...

AN EXAMINATION OF COMPETITIVE PRICING THROUGH QUASAR COMPUTERS

the kneejerk reaction of moving pricing in response to competition is a sure way to failure. Price wars, the authors note, benefit...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

The Economics of Ticket Pricing for Airlines

The writer looks at the economic impact of supply and demand on ticket prices in the aviation industry. The paper answers the ques...

GASOLINE AND SOCIETY

cars when gas prices increase. The authors also pointed out, however, that there is a definite time lag between rising gas prices ...

Assessment and Plan for Team 83

underlying primary policy of the management will be to increase the share price for the benefit of shareholders. 1.1 The Strategic...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Influences on the Price of Bonds

able o repay the bond. This is a risk to all investors, and the level of the risk may be assessed by looking at the creditworthine...

OPEC, Iran, and Saudi Arabia

In twelve pages this paper discusses the validity of OPEC's assessment of 'price hawk' Iran and 'price dove' Saudi Arabia. Nine s...

Pricing Justification of Units in a Supplier Price Analysis

In five pages this paper examines ChemCo in a consideration of the price justification for 4 technological equipment units in this...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...