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Essays 181 - 210

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Planning to Implement Strategic HRM at an Airline

market leader position for flights between the UK and Ireland. The company has archived this by careful strategic managem...

Honda and Ford - SWOT Analyses

is shaken in the wake of recent bailouts and organizational reconfigurations, much about the landscape of auto development is chan...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Medical University Plan

This essay presents parts of a strategic plan for a medical university and explains why strategic planning is important. The essay...

EXXONMOBIL ANALYSIS

vice president and J. Stephen Simon, senior vice president (ExxonMobil (2), 2008). Donald D. Humphreys is senior vice president an...

Is the Best Strategic Development the Result of Logical Analysis?

decisive action which retains the flexibility to respond to changing circumstances, along with the ability to analyze the situatio...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

How to Think Strategically

This essay focuses on the fact that strategic thinking is required before making organizational changes. The paper explains differ...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

PLANNING, STRATEGY AND OPERATION

take a scenario in which were on a managing team of a home-improvement company. Weve been charged with launching a new company web...

MALCOLM AND UCB: A COMPARISON

of their operations and activities. The two aspects that are considered with the Baldrige National Award, especially as they perta...

The Changing Role of Line Managers

shift in the way line management is viewed and utilized in terms of their management duties and responsibilities that reflects thi...

Strategic Planning at CC Industries

transfer of information between firms and the support of the relevant transactions, which is likely to include the need for online...

Establishing Strategy for the 10th Mountain Division

matched with personnel with increasing technical abilities. Logistics. Moving personnel and materiel from one place to ano...

Strategy Assignments

by 2010 (About Healthy People, n.d.). It has survived four presidents and several changes in congressional leadership based on pa...

Starbucks

generally seen as the primary stakeholder in a business the most common measurement of company performance is that of the financia...