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Essays 421 - 450

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Francis Ford Coppola's Film The Godfather, Archetypes and the Hero's Journey

Furthermore, there are certain commonalties that run through the storylines of all epic writing. Examples of such include heroism,...

Analysis of 2 Horror Films

adding to aid of gloom. As this suggests, in Frankenstein, the X factor is primarily shown overtly, using aspects of the cinemat...

Alfred Hitchcock's Genius

his cinematic apprenticeship working for British studios - working first as an artist, set designer and directors assistant before...

Films Based on Mary Shelley's Frankenstein

novel. However, the film adaptation was to have the monster say nothing at all, something which led Lugosi to declining the part. ...

Cinema and 'Race Films'

back to the film "The Birth of the Nation" which lead later to a movement of "race films" in the 1920s in the cinema. Mainstream U...

Blacks in Gone With the Wind and The Jazz Singer

mythos, Negroes were naturally more musical, more rhythmic, and better dancers than any other group. Therefore the studios scurrie...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Coen Brothers' O Brother, Where Art Thou Sirens and KKK Scenes Analyzed

of a directors wish to go into a more exciting creative direction by deviating from his formulaic musical comedies and instead mak...

M. Night Shyamalan's Unbreakable Cinematic Analysis

use the camera in the same way as an author uses words for both aesthetic and textural purposes. There are two particularly effec...

Rear Window Film and Feminist Theories of Cinema

the director and the male filmgoer) receive a sexual thrill from watching the victimization of women (Williams 706). As one of th...

Lawrence of Arabia by Filmmaker David Lean

Passage to India. However, his creative pinnacle is largely acknowledged to be the wildly successful (both critically as well as ...

Chantal Ackerman and Her Films Je, Tu, Il and Elle and the Eighties

attitude which pervades most of her works, even today, it can be stated. This is because feminism was asking women to redefine the...

Cinematic Style, Influence, and Impact of Francis Ford Coppola

in his 30s. Coppola, born in 1939 in Detroit, Michigan to an actress mother (Italia) and musician father (Carmine) grew up in Quee...

Cinematic Structure and Coding of the Film Gone with the Wind

in structuralist models, researchers often examine the underlying structures which occur beneath the actions or speech of the indi...