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Essays 421 - 450

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Cinematic Auteur M. Night Shyamalan

director was, quite literally, involved in every possible aspect of filmmaking, from raising money to hiring actors to helping to ...

Early American Film Director D.W Griffith

his five years at Biograph, Griffith took the raw elements of moviemaking as they had evolved up to that time -- lighting, continu...

Review of Sydney Pollack's 2005 Movie The Interpreter

notes that this is the first film crew to be given permission to film extensively at the UN and this gives the movie a feeling of ...

Comparing Soviet Film Directors Sergei Eisenstein and V.I. Pudovkin

(Manvell 37). While Pudovkin would occasionally use non-professional actors in the name of realism, he preferred relying on profe...

Citizen Kane's Film Techniques

daytime and snow is falling. "Charlie" (Charles Foster Kane) is playing outside, and the camera stops on him. He rolls a snowbal...

Character Transitions and Narrative Technique of Alfred Hitchcock

own life. With Scottie in pursuit, Madeleine climbs a bell tower and apparently falls to her death; in reality, the Novak charact...

Models, Miniatures, and the Battle for Hoth in The Empire Strikes Back

Many of his early Star Wars films feature several shots of models and miniatures that convey realism as impressively and in less t...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

Cradle Will Rock

water from a fire hydrant. The street scene also emphasizes the desperation of the era. A man stands next to a car that is covered...

Hannibal Lecter as Hero

a woman-suit out of women (using their skin)-the ultimate in objectification" (Vorndam). Lecter is initially contemptuous of Starl...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

Imperialism in the Movies

the River (1935), The Lives of a Bengal Lancer (1935), King Solomons Mines (1937), Gunga Din (1939), Beau Geste (1939), and The Fo...