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Essays 601 - 630

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Business Strategies for Difficult Trading Conditions

actively add value to the product/service being produced (Porter, 1985). The reduction of cost should not be achieved at the cost ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Using the Balanced Scorecard at Manpower Australia

market, as it does not appear that the company is promoting low-cost pricing as part of its strategy. Question 2 The main suppor...

Analysis of Toyota in China

Chinese government is very involved in businesses in the country. There are numerous laws and regulations for any industry. The le...

Federal Agencies Challenge Retaining IT Employees

of the factors involved relative to information technology personnel is that some agencies train new hires to complete their tasks...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

BALDRIGE AND UNIVERSITIES

Compares IT strategic plans from University of Colorado and the University of California/Berkeley against the Malcolm Baldrige pla...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

Insights into Management Strategy Provided by the Models of Baumol, Marris and Williamson

provide insight; looking at the theory there does appear to be support for this model. Firms that are able to increase sales may f...

Hoshin Planning Process

2009). These indicators are pre-determined and quantifiable (Reh, 2009). They will differ depending on the type of business. Very ...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

HRM at Harrison Brothers

This 14 page paper looks at 6 HRM problems found at Harrison Brothers (a case study supplied by the student). Each subject is cons...

Strategic Market Evaluation of the Fictitious Mile High Micro Brewery

In five pages this fictitious Denver brewery is the focus of a strategic market assessment. Three sources are cited in the biblio...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Rio Tinto

to the company and also gives them a much easier route to withdraw should then need to do so. Rio Tinto use their bargaining power...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

COPLEY, OVERPLANNING AND CASE STUDY

being plan, upon plan, upon plan. One thing that would probably concern almost any strategic planner was that there was no...

Strategy Development and Implementation Concepts

In twelve pages the future development of a company is examined in terms of strategic development and the implementation of core c...

Walt Disney Company and its Strategic Problems

In five pages this paper considers the strategic problems plaguing Disney in terms of financial cuts, a new East theme park and wh...

Health Care Industry Strategic Planning

In eleven pages this paper discusses strategic planning in the health care industry with HMOs and their impact, the relationship b...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Concentrated Growth and Strategic Management

In ten pages this paper discusses concentrated growth with regards to strategic management with examples from Air France, Reebok, ...

Strategic Leadership and Corporate Governance

In five pages the corporate governance and strategic leadership of AT and T are examined in terms of 1998 changes and the influenc...

Michael Porter's Style of Strategic Management

In ten pages this paper examines Michael Porter's theoretical approaches to strategic management in an assessment of its strengths...

Gary Hamel and C.K. Prahalad's Article 'Strategic Intent'

In ten pages this paper discusses the issues of strategic intent raised by Hamel and Prahalad and compares those with 'Coping with...

China Question and the National Security Council

According to the Office of the Historian in the Bureau of Public Affairs of the U.S. Department of State (), the National Security...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...