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Essays 2041 - 2070

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Strategic Leadership and Corporate Governance

In five pages the 1998 changes to AT&T in terms of corporate governance and strategic leadership are examined along with the i...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Various Business Questions

5 pages in length. The writer briefly discusses strategic alliance, expat culture shock and intercultural communication. Bibliog...

LVMH Group

To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...

The Importance of Corporate Culture

as the definition against which the norms are displayed or behaviour formulated. In some organisations is may be culturally accept...

SWOT Analysis of Multinational Corporations

allowing them the advantage in contract negotiations. Strengths May also include access to resources. MNCs will have a rang...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

VOTING THEORY AND STATISTICAL ANALYSIS - IS TACTICAL VOTING OK?

two authors is that concerns about "voter sincerity" when it comes to manipulation should be concerns - because one can tell the d...

Starbucks: An Overview

Planning 7 IIg. Corporate Governance 7 IIh. Corporate Citizenship 8 III. Conclusion 9 ...

Mergers, Acquisitions and Strategic Alliances

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Johnson and Johnson Culture and Change

where employees are important stakeholders as seen with the "Live for Life" employee health program initiated in 1976, which was ...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Apple Inc; Planning

with burst transmission of both video and audio files (Macworld, 2007). The way in which patents operate it is possible that if t...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

PepsiCo and IT

In fifteen pages this report examines the information technology of PepsiCo in a consideration of policy, strategic, and objective...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Program Safety Incentives

In twenty pages this research paper discusses how workplace strategic planning must be in place for safety incentive programs to s...

Strategic Commitment and Corporate Competitive Advantage

the primary reason the company exists, strategy details its commercial rationale, values explain moral principles, while behavior ...

Fiberglass Industry Competition

In six pages this paper discusses the fiberglass industry's competition and evaluates risks and strategic approaches with future i...