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Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Business Strategies for Difficult Trading Conditions

actively add value to the product/service being produced (Porter, 1985). The reduction of cost should not be achieved at the cost ...

Federal Agencies Challenge Retaining IT Employees

of the factors involved relative to information technology personnel is that some agencies train new hires to complete their tasks...

Strategy for Coca-Cola

effect, more than a half million jobs continue to disappear each month. Further, it seems that most consumers are not looking ahe...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

The Concepts and Benefits of the Balanced Scorecard

an ability to adapt and change both the processes and general business practices in order to adapt to a changing environment. Th...

Four Functions Of Management

planning involves the entire organization and is a long-term plan of at least two or three years and often, longer (Barnett). This...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

Mission, Vision and Values: Dominion Virginia Power

environmental responsibility; ethical behavior; and long-range sustainability. It is Dominion Virginia Powers business to s...

Exploring Franchising at Starbucks

global coffee market continues to expand. Though Starbucks sector of the US market (i.e., the specialty sector) accounts for only...

STRATEGIC ISSUES WITH STARBUCKS, SOUTHWEST AIRLINES AND TOYOTA

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

Decision Making at Disney

creation of a Disney theme park in Europe and the acquisition of Capital Cities/ABC. Thee were very different decision and can be ...

Strategic HRM at Disney Theme Parks

This 10 page paper looks at the topic of strategic human resources management, how it may take place and the different approaches ...

Information Management

since the computer revolution; this has facilitated improved levels of communication and access to information with an increasing ...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Bight Home Builders Case Study

ahead, he may be held personally accountable for any inaccuracies. In addition to this there is talk of the Chinese government ado...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Company Mission and Strategy Management

in their idea or product; if this is the case then it appears clear that mission will be one of the first stages in strategic mana...

Enron Management Planning And Ethics

collapse of the company. One can only conclude that these executives decided that it was worth the risk to take actions that were ...

Increasing HR's Strategic Influence

benefits programs and tracked information such as vacation and sick time available to each employee. When that was HRs only funct...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Human Resource Management And Corporate Performance

its operations. This has led to the term Strategic Human Resource Management (SHRM), which is defined as "the effective applicatio...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Analysis and Strategy Recommendation for the American Red Cross

both small and large disasters. The organization has 35,000 employees and half a million volunteers organized throughout 700 chapt...