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Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Security Risks of Data Warehousing

In eight pages a possible security risk posed by a company's external data warehouse is examined in terms of the business's altern...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

A New Oil Company Accounting System

The task of an established oil company embarking on a new accounting system is the primary focus of this paper consisting of eight...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Management Theory and a Software Development Firm Manager

from integrating a management style and paradigm to implementing rules and regulations within a staff, as each employee possesses ...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Koreans and Business Communications

In a paper consisting of five pages interpersonal communications between Korea and the West are examined in terms of how this will...

Staple Brothers Organization and Management Style Case Study

what do you do exactly? WALSH: I am a senior training counselor. I recruit new employees and provide them with basic information ...

Harvard Business Case Study of Dominion Motors & Controls, Ltd.

In five pages this Northern Canada company is examined in a case study that presents its scenario, provides problem identification...

The Arguments For and Against E-Commerce and Internet Trading

Written as a report to a company's CEO, this paper argues that involvement in E-Commerce is a sound business decision. This sixte...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

International Culture Clash Resolution

In six pages this student supplied case study discusses the practical resolution of a global company's internal culture clash. Fo...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

The Use of IT Technology Programming at Cadbury

8 pages and 4 sources used. This paper provides an overview of the use of a program called IMPACT that integrates IT systems that...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Performance Management and Organizational Strategies

In six pages this paper discusses managing performance and compensation strategies as they related to Microsoft, Ben and Jerry's, ...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Physical Therapy as a Career

health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...